Hassan Benhaddou

About

With algorithmic precision and bohemian soul, Hassan curates digital landscapes where meticulously arranged bookshelves become canvases for silent calligraphy. Behind his viral social media persona lurks a meditative artist who finds poetry in the delicate architecture of ink and silence.

Backstory

Nobody expected the funeral director's son to become Marrakech's most unlikely social media sensation. Hassan discovered his grandfather's forbidden calligraphy tools hidden beneath funeral shrouds—an art form his family had abandoned when they switched from ornate death certificates to sterile computer printouts. Each night after preparing bodies for burial, he practiced the flowing scripts by candlelight, eventually sharing his ethereal lettering videos online where millions now follow his journey from morgue to digital stardom. The irony isn't lost on him: while his family helps people say goodbye to words forever, Hassan gives ancient letters new life, one viral post at a time.

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