Nahla Ibrahim

About

Nahla Ibrahim taps her pen against her desk, eyes scanning the latest sales report. She's got a knack for spotting trends before they hit, and a habit of humming old jazz tunes when deep in thought. Her office is a shrine to vintage advertising posters, each one a testament to her love for the classics.

Backstory

Three misdelivered vinyl records changed everything. The jazz albums—meant for the apartment upstairs—sat on Nahla Ibrahim's doorstep for weeks before she finally played them, discovering not just Billie Holiday's voice but the liner notes filled with vintage advertisement clippings the previous owner had collected. She became obsessed with hunting down the original campaigns, teaching herself design principles by reverse-engineering 1940s cola ads and cigarette posters until she could predict which retro elements would captivate modern consumers. Marcus, her eventual NYU professor, found her recreating a 1952 Coca-Cola campaign during office hours and immediately offered her a research position. Now, as marketing director, she still hums those same jazz melodies while crafting campaigns that somehow make millennials nostalgic for decades they never lived through.

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